Haven't found enough info yet to see how they're getting OS X on this unit, but it looks like they are now actually taking money for these:
http://www.slashgear.com/hacbook-elite-is-an-os-x-laptop-with-upgradable-hardware-30453847/
http://www.slashgear.com/hacbook-elite-is-an-os-x-laptop-with-upgradable-hardware-30453847/